Hello... How are you today?

The Smashing Business Blog

The Blog from Smashingbusiness.co.uk. We're all about helping you run a "Smashing Business." Whatever your niche, we hope you find some inspiration or help here. If you'd like us to feature a particular topic just email us at hello@smashingbusiness.co.uk

How to Promote Your Brand on the Biggest Social Network Around, Facebook

Ben Lumley - Monday, December 07, 2009
One of, if not THE biggest player in the Social Media / Web 2.0 world is Facebook. With over 350,000, 000 active users on the books and with over 50% of them accessing their accounts on a daily basis, Facebook is a platform that as a small business owner, you simply can’t ignore.

If you’re actively promoting your online business on somewhere like Twitter and you’re not doing a similar thing on Facebook then you’re potentially missing out on a massive market. I can’t stress how important Facebook can be to your website and business marketing strategy. 

As a person or as a Business? 

When trying to promote something through Facebook there are two ways that you can do it. Promote from your personal account as you or promote through a Fanpage? It’s a personal choice really and will depend on your business but here are a few things to remember. 

1. If you are going to promote your online business through your personal Facebook account (if you have one) then you have to consider how your existing friends, people you might have known for many years, will react to you promoting your business. Most may not mind but you don’t want to alienate an old school friend you’ve just reconnected with after 15 years by pushing your product on them. 

2. If you’re going to do it from your personal account you also need to consider your customers and how they will access the information you’re providing. Take a look at the Smashing Business account on Facebook for example. Because it’s not attached to my personal page anyone in the world with a Facebook account can access it, they don’t have to send me a friend request personally to follow us. Also if you go check out the Smashing Business page right now you will see stuff about us not my embarrassing holiday pictures from last summer.

3. If you are you’re brand and business e.g. davidsmith.com then promoting your products and services via your personal account might be a good thing. I have a friend who runs a site called The Infopreneur (I reviewed his site recently in our new series Great Sites That You Just Can't Put Down) and his personal Facebook page is his business. He makes a great success of it so it is possible to be able to promote your business off a personal account. 

My choice. 

My personal preference would be for a Fanpage however. 

My thinking for this is simple. It provides a more professional look and can allow anyone to follow your updates via Facebook. You can post photos, videos and links to your Fanpage just like you can on a personal profile, allowing you to spread the word about your business out to your community.

Here are some ideas for making the most of Facebook as a tool to promote your business. 

1. Link from your website.

At the bottom of this site is a link to our Facebook Fanpage and there’s also one at the bottom of each post. Over promotion? Well maybe but it does mean that there are regular reminders to readers of the this blog that they can follow us on Facebook and stay updated with all of the latest news and blog posts. 

By linking on your site you allow people to know that you have an area of Facebook that is your own and that they can access it. By advertising the fact you are part of one of the biggest social networks around you are more likely to add to your community, gain followers, and potentially convert followers into sales. 

2. Ask your Facebook friends to join the party.

When I created the Smashing Business page on Facebook after the site launched the first thing I did was invited all of my friends on my personal account to become fans of the page. I instantly gained a few fans and the page has continued to slowly grow since then.

Every once in a while I send a update to our fans to thank them for following us on Facebook and I also ask them if they know of anyone who would find the page or the site useful to invite them on our behalf. You’ll never get anything if you don’t ask. 

3. Don’t use it like Twitter. Facebook is a different animal

With Twitter it’s more acceptable to repeatedly promote something by repeatedly posting the same tweets over a long period of time. The kind of people who use Twitter are desensitized to that, as long as it’s not overdone, and you can therefore promote things more often through that channel. Facebook is different. 

People who use Facebook don’t want to see the same Status Updates repeated 40 times over a 7day period from the same person trying to sell their business. Facebook is better used when you simply post something once and create an ongoing stream of content. Users want to see what you’re promoting just once not over and over again. Bear that in mind when you’re updating your Facebook status for your business.

Note: You can advertise on Facebook via your Fanpage but as it’s something that we don’t currently do here a Smashing Business, so I didn’t feel it was suitable for me to discuss how that works having no personal experience of it. I will though in time. If you have experience of advertising on Facebook why not lets us know in the comments. 

How do you promote your online business on Facebook?

Great Sites That You Just Can't Put Down: The InfoPreneur

Ben Lumley - Friday, November 20, 2009

Here at The Smashing Business Blog we're all about sharing ideas and great ideas at that but we're also the first to admit that there are other great places online to find great content that will help you make the most of your online business. So we've come up with a great new way of sharing some of the fantastic sites we've come across to help inspire not only our business but yours as well. We call it "Great Sites That You Just Can't Put Down!"

Each month we're going to be review a different website or blog that will enable your to create a smashing business with ease. We'll look at what their site owners do, how they do it and most importantly how it can benefit your business. We really hope you enjoy this series and would love to hear what you think about it as well as your opinions of the sites we review in the comments.

To kick off the series, the first Great Site That You Just Can't Put Down that we're going to feature is.....(drumroll please)........ The InfoPreneur 

The InfoPreneur - Information for your Business 

Author: The InfoPreneur (aka James Richmond) 

Focus: Helping others with their business and providing the necessary information for free! 

What's Cool About The Infopreneur?

The InfoPreneur has, (at the time of writing,) only been going for 18 days and yet is getting huge amounts of interest from around the internet already, with retweets and comments on almost everything posted so far. James writes with great passion about how to make the most out of your online business or website and regularly refers to personal experiences in order to get his point across. He also uses some brilliant analogies to help explains things, like with his most recent post Promote your Website with the Military in which he uses the idea that you should treat your website or online business like a military operation!

The blog is really well written, with some great topics while maintain lots of fun and a splash of humour. 

Why The InfoPreneur will help your online business or website.

James puts in to plain English advice that every online business owner needs to hear. Don't expect post filler and mindless ramblings this blog is all about clear, concise advice direct from James' own experiences, that will inform inspire and engage you. 

Go check The InfoPreneur today and join this new and up and coming community. 

You can also follow The InfoPreneur on Twitter

3 ways to better sales and how they can impact not only your business but your customers

Ben Lumley - Friday, November 13, 2009

Getting your customers and users to pay attention to your business is harder than ever. People have an infinite number of choices compared to 2 or 3 years ago and a lot less time. By taking a different approach to selling and marketing you can begin to make more enquires and more sales.

For regular readers, you’ll have noticed that I’ve talked about marketing guru Seth Godin before (even reposting articles direct from his own blog). Seth attracts many followers for his insightful take on modern marketing and is not afraid to be a bit controversial. I highly recommend anyone to check out his blog or videos.

My 3 ways to better sales is inspired by some of Seth’s ideas that I really dig and think you guys will get a lot out of.

Be on the fringes

Many small businesses play safe when they’re approaching things. They follow the crowd when it comes to things like marketing, branding, sales and customer services. They do what they see others doing as they see it as being safe. But no one says you have to play it safe.

Do things differently to others. Approach your strategies from a different angle and make your customers sit up and take notice.

10 years ago in the era of mass marketing playing safe was the safe thing to do because everyone listened. Now people (your potential customers) don’t have to time to sit through the ads and listen. Now you have to be on fringes to be noticed.

Be Remarkable

You get on the fringes in business by being remarkable. By becoming something or someone that people want to make a remark about you can create a buzz around you and your business. When they have something to say about your product or service they tell someone else. They’ll want to share the story.

That doesn’t mean you have to come up with a new product or service that is out of this world, just that maybe you need to do something that is remarkable with what you have.

When Google announced Google Wave earlier in the year they did something that was remarkable with their marketing. They only opened it up to a handful of developers. If you didn’t get an invite first off, you desperately wanted one. The buzz about Wave and the fact it was a limited invite-only spread like wildfire to the point where now they haven’t even fully released it yet and people are trading invites on eBay for crazy sums of money.

By taking a remarkable approach you can get your future customers to sit up and take notice.

Sell to those who are listening

With a massive choice and not a lot of time, consumers don’t have to listen to everyone that tries to sell them something anymore but they’ll most certainly buy from someone they already listen to.

Why waste your time and effort (and maybe even money) trying to sell to the large percentage of people who aren’t listening or aren’t interested? What’s the point?

Apple doesn’t try to sell its stuff to the non-tech savvy customers. It aims the majority of its marketing to the geeks, the fashion conscious, the tech savvy, the trend-setters and to those who appreciate great design because they know that they’ll be the one’s listening.

Talk to the people who are listening and you’ll be able to sell to them far better than those who couldn’t care less. 

12 Characteristics of Successful Internet Entrepreneurs by Focus

Ben Lumley - Monday, October 26, 2009
Focus, a site for business makers and IT professionals, recently posted an article that any budding online enterprenuer should read entitled "12 Characteristics of Successful Internet Entrepreneurs". Its a really interesting and inspiring read for anyone who has dreams of making their living online.

The article covers the 12 main characteristics that make Internet Entrepreneurs successful, citing some well known online greats to offer as some examples.

The 12 characteristics include:

  1. Determination
  2. Innovation
  3. Frugality
  4. Experimentation
  5. Eccentricity
  6. Simplicity
  7. Consumer-focused
  8. Iconoclastic
  9. Ambition
  10. Focus
  11. Opportunism
  12. Flexibility

Jump over to the article 12 Characteristics of Successful Entreprenuers and have a read. It's a good one and it'll be well worth it.

And we're away!

Ben Lumley - Thursday, October 01, 2009
Today's the day. We've launched the new smashingbusiness.co.uk site this morning and we're so excited!

Here's at smashingbusiness.co.uk we're all about online business. We want to offer the best possible platform for you and your business to thrive online, so take a look around and see what we can offer.

We've got loads going on too. Not only are we offer a great online business solution, including a 30 day free trial for you to try it yourself, but we're running a great blog too, jammed packed with articles to help you perform better online and get the most out of your online busy. There's also stacks of stuff to come too, so stay tuned.

You can follow us up on twitter @smashbiz

or subscribe to this blog

© 2015, Harrison. All Rights Reserved.

285 Lexington Ave, New York, NY · (845) 123-4567 · info@harrison.com