The Smashing Business Blog
The Blog from Smashingbusiness.co.uk. We're all about helping you run a "Smashing Business." Whatever your niche, we hope you find some inspiration or help here. If you'd like us to feature a particular topic just email us at firstname.lastname@example.org
No you don't. Get over yourself.
If you approach your online business with the mindset that you are able to solve some problem that your customers may have then you stand a chance a making a success of things.
However if you think that you know what your customer want because they don't because they're stupid then pack up shop its time to go home.
Don't ever second guess your customers. To do so will take you down a road of certain failure.
I must see this question all over the internet all the time. So many people want to know how they can start their new online business off with a bang and be instantly making money. There are loads of options out there that look to offer some amazing results to first timers offering a massive financial return for very little work.
The easy answer is no! No you can’t make quick money from an online business. It doesn’t happen overnight. It takes hard work and a great deal of patience, something of which many people entering the online business space don’t seem to have.
When they don’t get any revenue in the first few weeks from their products they begin covering every piece of html real estate with click though ads, affiliate links and adsense code. Expectantly they sit back and wait for the money to pour in. And guess what? None arrives.
Simply there are no quick money fixes on the internet. You need hard work and patience. With a lot of commitment and constant work you’ll begin to make money, maybe some serious money but you won’t get there with quick fixes.
No! This is where most businesses get it wrong.
Whether you’re running a bricks and mortar company with office space coming out of your eyeballs or a funky online store that comprises of you in your back room working until late at night the going off to your regular job, the answer is always no.
Social Media is not about selling. It’s not about whoring yourself and your business out on Twitter or Facebook or on your blog to make more money; it’s about a whole lot more. If you treat Social Media like another member of your sale teams, who’s constantly trying to sell every product that you have to anyone who will listen is just bad business. You’re about 5 years behind the trends if you do that. Wake up!
Social Media is about Customer Service. It’s about listening to what people have to say and what people want and helping them out. It’s about solving problems when you can with not asking for anything in return. Social Media connects you with your customers but that doesn’t give you the permission to assault them at every turn with the hard sell.
Try listening and not selling through Social Media. The people who sell for you through Social Media are your customers, who by word of mouth recommendations will bring new customers to you.
It's a talk aimed particularly at Web App developers, obviously, but if you watch it and take what you hear on a very general business level you'll end up taking a lot of great thoughts and ideas away from it about how brand your business as well as yourself.
This is a good one. Enjoy
- Moving on in 2010
- Website Statistics: Why constantly checking your Stats can harm your Online Business.
- Do You Spend Everyday Trying To Keep Up With Your Competitors
- What do you charge for? Or do you give back to the community when you can?
- How to Promote Your Brand on the Biggest Social Network Around, Facebook
- 5 Reasons why Apple Stores are Great Examples of How You Should Run Your Online Business
- Inspirational Video: Steve Jobs Stanford Commencement Speech 2005
- I know what my customers want!
- Fighting the fight of the small online business owner.
- My First Guest Post
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