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The Smashing Business Blog

The Blog from Smashingbusiness.co.uk. We're all about helping you run a "Smashing Business." Whatever your niche, we hope you find some inspiration or help here. If you'd like us to feature a particular topic just email us at hello@smashingbusiness.co.uk

Website Statistics: Why constantly checking your Stats can harm your Online Business.

Ben Lumley - Monday, December 21, 2009
Everyone likes to constantly check their website stats. I know I do. It's a daily routine that depending on which site I'm checking, could happen many times a day just to see if that latest post or latest update or tweet is attracting more people to visit. Whether you check the inbuilt stats on your Business-Catalyst powered website or through a third party provider like Google Analytics, keeping up to date with the traffic movements of your online business can actually be harming your site and sales.

Here's why.

What are you checking? 

There's an abundance of statistics out there that you can check. From total visitors, page views, and entry pages, to search results, traffic sources and exit pages; all designed to give you a great idea about what people are doing on your site. The problem is people don't always look at the more important statistics and are just obsessed with the total number of visitors on any given day, while some even become so obsessed with stats that they are constantly changing what they do just to bring the numbers up. 

The problem with constant stat checking is that it makes you super unproductive. Think about it, if you spend 2 mins every half an hour checking your site's traffic that's 4 minutes over an hour right? Doesn't  seem like much. That's also the same as 96mins every 24 hrs but when do you every work for 24hrs straight? Very rarely. So say you're like me you work on your sites for around 15 hours a day. If you check your stats for an average of 4 mins an hour, now you're looking at around an hour in lost work time. That's more than enough time to write a blog post, catch up on emails, fix that bug on your homepage, spend more time interacting with potential customers on social networking sites or even making an hour's worth of sales! Can you afford to loose an hour a day? Think about all the sales you could be missing out on. 

Here are two of the stats that I think are useful for you to check from time to time during the day / week / month (depending on your level on desire to keep checking) 

Referral Sources: 

This will give you a really good idea about where the visitors to your site are coming from. Knowing where people are coming from can direct effect your marketing strategy because if you know that a large percentage of visitors are being referred to you via Twitter, or Google Search or some other site, then it's probably a good idea to try and promote your business there a bit more often. 

Exit Pages: 

Most website owners will probably disagree with me here but I think it's important to know which pages your visitors are leaving from. Are they all leaving on your pricing page? Maybe your pricing structure is turning them off or the prices you are giving aren't competitive enough. Is everyone leaving via your blog? This might mean that your blog content is poor and that your visitors are becoming disinterested or maybe you haven't provided them with enough call-to-action buttons to take them to other areas of your website. 

Don't worry about the quiet days 

There's really no need to worry about quiet days. I know lots of small online business owners do, it's just like having a bricks and mortar shop and having no one come in for the day. It's not ideal but it's just one of those things. No need to worry too much. Granted if you have a very quiet week when no one comes in at all then maybe it's time to investigate a little bit but if it's just a quiet day thats just part of business.Try to not fret about your stats and instead worry more about making those sales. 

What website stats do you regularly have to check?

Introducing our New Service

Ben Lumley - Sunday, November 15, 2009
We've launched a new service this week that we thought you'd like to know about.

For many of you, you may already be following Smashing Business on Twitter @smashbiz

Well we've now started @smashbizlinks from where we're posting out just links that we find that you may find useful as a small business owner.

So if you want in on some great content that we find from all over the internet then why not follow @smashbizlinks

Resources over Resourcefulness

Ben Lumley - Tuesday, October 27, 2009

We often make excuses for failures we experience in life, whether it be at home or at work and we try to proportion blame on to someone or something else. We often do this, not because we are low, callous individuals who constantly seek to hurt others, but because as a society we generally slip into the easy option of shifting responsibility away from ourselves. It takes a special person to fess up to their failures 100% of the time, right? Well no not really, it just means that you have to look on things in a different way.

Resources

In today’s fast paced, modern, online society we have a whole bank of resources at our disposal that we can use to creative truly amazing things. Gone are the days when people work outside their cave sharpening stones all day long, now we can achieve almost anything we put our minds to.

Time:

Now we live in a world where we have more time than ever, not due to increasing the amount of hours in the day but from the respect that people can work and create things at anytime of the day or night and in any place. That is something previous generation never had.

Money:

We have more money at our disposal than ever before as well with people earning more money in their own jobs, their companies earning bigger contracts and receiving greater amounts of funding. All of this leads to an increase in resources to get the job done.  

Technology:

There is now an abundance of technology that can allow us to create bigger, better, faster, more efficient products and services that can make billions on pounds and truly make a different in people’s lives.

Contacts:

People are able to network, create contacts and maintain those contacts like never before. You can now connect with someone on the other side of the world without ever meeting them and be able to keep up to date with what they are doing and where they are.

Experience:

With the ability to be able to do all of these amazing things comes experience. As a generation we are able to experience so much more that previous generations and can therefore learn more and at a faster rate.

But what do all these things have to do with running an online business? They can also be used as excuses when we fail to achieve something. Why? Because it’s easy. It’s easy to complain that the reason you couldn’t achieve is because you didn’t have the time. It’s easy to not start off a great idea because you just didn’t have the money, either personally or commercially to kick it off. How many times have you would to do something with your business and complained when you couldn’t because you didn’t have the technology or the experience? Probably more than you care to admit.

It’s easy to blame these resources when we fail to achieve because other people can sympathise as they’ve most likely been in a similar position themselves, in the past.

Resourcefulness

5 years ago in the traditional corporate world, it was more acceptable to make excuses about resources and be able to get away with it without it affecting your job or your business. However, in the online world that can’t happen. The moment people (customers) see that you repeatedly making excuses for not providing or achieving something, they’ll go somewhere else. The Internet is now full of people who offer the same or similar products or services as you and you can bet your yearly turnover on the fact that they’ll do it right if you don’t.

In order to succeed in anything, your business, your personal life, a music instrument or even playing cards; you need to be resourceful. Resourceful people always succeed no matter what they are trying to achieve because when you’re resourceful you never run out of resources and therefore you can’t ever find an excuse to fail.

Determination:

When you’re resourceful you have determination to succeed. You’re driven constantly to achieve and will let nothing stand in your way.

Creativity:

When you are resourceful you’re creative. It doesn’t matter if you’ve not got the money or the time, you find a way. If you are creative enough and playful enough you can get your idea or your business across to anyone, however uninterested they may seem initially.

Curiosity:

If you’re resourceful you have curiosity. You are interested and intrigued by want you what to achieve. You want to play with it, tinker with it, break it down and build it up again to see how it works. You want to know everything about it and you want to know about anything else that might add to it to help you achieve.

Passion:

When you are resourceful you have passion. You live and breathe what you do. You wake up in the morning and you instantly want to engage with your passion and what you want to achieve. Passion is a tough thing in people’s mind to find and you hear people all the time saying “I don’t know what my passion is.” Well to me it’s easy. Your passion is the thing that you’d do for free if you had to. Your passion is the thing you’re immersed in the all time.

Resolve:

When you have all these things you also develop resolve. You make a definite decision on what you’re going to achieve and you set your motive for action.

It’s easy to make excuses when you fail. It’s human nature seemingly to blame others when we don’t achieve. But the difference between people who fail and people who succeed is that successful people don’t see failures as failures; they see them as challenges and opportunities to overcome. Why? Because they are resourceful.

Follow me on Twitter @benlumley6

Gary Vaynerchuk - do the stuff you love!

Ben Lumley - Wednesday, October 07, 2009
Known for Wine Library TV, Gary Vaynerchuk crushes it daily. A passionate believer in the internet and doing what you love rather than stick out your boring 9-5, Gary's ideas on new media are what we at Smashingbusiness.co.uk also hold to. An awesome speaker, this video is a real thought provoker. (contains strong lanuage from the outset)


Gary Vaynerchuk @ Big Omaha 2009 from Big Omaha on Vimeo.

How to be more productive and reap the benefits

Ben Lumley - Tuesday, October 06, 2009

Running a successful business, whether online or offline is all about being productive. The more productive you can be with what you have to do, the more or less you will have to do depending on how you look at it. For example, if like me you love to work and really enjoy getting stuck in to a project then if you can be more productive you can actually create yourself free time that can be used for more work. Alternatively if you want to be able to work a few hours a day and then kick back and enjoy life then working productively can allow you the freedom you crave.

That’s easily said though, isn’t it? Think about the last time you sat down at your desk on a Monday morning and said to yourself “I’m going to get loads done today/this week”, only to find yourself on Friday afternoon despairing because you didn’t manage to complete anything that you said you would. Being productive takes discipline and hard work but is at the same time completely achievable. Here are my top tips for being and staying productive.

1.       Have a Todo list

Todo lists are the bedrock of any great Productivity system and when used properly they can make you more productive all on their own.

The human brain just does not have the ability, in the way that we use it, to remember everything you need to do and how you need to do it. It definitely doesn’t have the capacity to remember something that you need to do and then stop thinking about it until the required time. A great example of this is those times when you’re laid in bed and out of nowhere you think “I so need to do xyz in the morning” so you make a little mental note only to completely forget about it in the morning. Help your brain out a bit and start writing out a todo list and you’ll never forget anything again.

Todo lists don’t have to be fancy and can be as simple as a piece of paper; the important thing is that you make one, no matter you put it on. My personal set up is as follows (this might sound really bizarre but it really works for me).

·         I use a variety capture devices while I’m out and about (a capture device is anything that you can store information on to act as a reminder) which I then use to write down create my todo. These devices including my phone’s note and tasks functions, my voice recorder on my phone (I use this when I driving) as well as my Moleskine notepad brought from loveyourstuff.co.uk

·         I then transfer anything I’ve captured on to my two main todo lists. My first todo list is the awesome task function from Google which integrates with my Gmail as well as my Google Calendar. My second list is on my whiteboard above my desk and is an exact copy of my Google todo list which breaks down all of tasks into today, this week, this monththis year. and

The best way to create a list when you’re working at your desk all day is to write it down the day before. By creating tomorrow’s todo list at the end of today you can save a great deal of time and effort that you’d usually spend at the beginning of the day racking your brains trying to remember all the things you need to do. Makes sense right?

However you create your todo list it’ll be the cornerstone of your productivity if you use it right. I’ll write more soon about how to use a todo list effective – so stay tuned.

2.       Work when it’s the best time to work

Do you ever find that throughout the day your energy levels ebb and flow? Do you find that you work better in the mornings than any other times of the day? If you have the freedom with your work routine to work around these up and downs then I implore you to, you’ll get so much more work done in a lot less time.

My ideal, when working from home, is to start working around 6-7am through to around lunchtime when I start getting hungry. In this 6 hour period I usually try to crack on with the big important tasks that I need to cross off my todo list for the day and leave the littler tasks till later. I do this simply because in the morning I like to work at my desk and have loads of energy, so can focus on the task at hand in more formal surrounds. After a bit of food I usually chill out and kick back. Depending on how I’m feeling I might work on some smaller little fun tasks on my list or if I’m not in the mood I might just put on a DVD or have a nap or just mess about online for an hour or two.

I get my second burst of daily energy around 5pm so usually bring my laptop into the living room and work away while the kids play and my lovely wife cooks up something tasty for dinner. This second wind can last through to midnight if I’m really on it but my workflow is usually a lot more relaxed than my morning’s effort as the TV is always on or there’s a film playing. I’ll be honest and say that I don’t always get a lot done in the evenings but it’s a hell of a lot more than I would get done if I worked in the afternoons.

To add to your existing productivity work when you’re body and mind wants to work. Work with your natural energy levels and the amount of stuff you can get done will soar.

3.       Reduce distractions

Nothing saps your productivity more than a million distractions from all around you. Whether they are self imposed distractions like checking your emails or reading your Facebook newsfeed for the hundredth time or if they are distractions imposed by others like phone calls, other work colleagues coming to see you, family members being around or from that building work from next door’s apartment. Distractions can be not only unproductive but frustrating especially when you’re trying to hit that big deadline.

To completely remove all distraction is just not going to happen and even if you managed it you’d find something else to distract you. The best you can do is minimise the distractions and work with the rest. Here are my top tips for reducing distractions.

·         Change where you work. If you work from home in a busy family room you’ll never get any work done, so see if there is anywhere that you can relocate your working space to. You don’t need a massive space just somewhere quiet and away from others where you can concentrate.

·         Use noise reducing headphones. Sometimes where ever you work you won’t able to avoid noise from others so you have to find ways to shut that distraction out. Noise reducing headphones are great. Put the radio on or some music that you can just ignore and have as background noise and you’re away. Be careful not to make it too loud of distracting or it’ll only add to the things sucking your attention away.  (If you don’t like to listen to music while you work then just wear the headphone anyway because they’ll still cut out noise from around you.)

·         Shut the internet off. Often when we work we creating our own distractions. If you’re working on a computer then this is easily done. Turn it off! If you can simply close down your browser and that is enough to stop you going online great, do that. If you more easily tempted that turn your wireless adapter off, unplug that cable or even turn your router off until you’ve struck a few things off your todo list or you’ve completed that big task that needed to be finished today. Actually while you’re at it turn the phone off too.

4.       Keep your environment effective

“A tidy desk makes for a tidy mind.” A tidy desk also leads to lots productivity. That’s because you can’t be productive when you’re hunting out the one important file under a mass of junk that you haven’t cleared for over a month. Think about it...how much time do you waste each day searching for the file or datasheet or DVD or post-it note under all those papers you scatter across your desk? 10 minutes, 20 minutes? That’s just a big waste.

Take a Monday morning and get that desk in order. Only keep on there what you actually need and anything you don’t need get rid of or file for future reference. Make sure you leave some things to motivate you as well, don’t just have a sterile work area. Try adding a photo of your family, an inspiring quote, a quirky holiday gift, or even a geeky gadget. What you want to do is aim to have a space that is functional and enables you to be productive while remaining personal.

5.       Keep it simple

If you’re anything like me, you’ll start something new or find a new way of doing something and you completely immerse yourself in it, finding out everything you can. I got in GTD a while ago, a system I still use daily, but instead of finding out what I need to know so that I could implement the system and start getting something out of it, I went off and completely immerse myself in everything I could find about GTD. I watched youtube videos, read blogs, and followed people on twitter. You name it, I did it. The problem was that I spent so much time finding out about GTD that I actually wasted time rather than saving it.

With anything like this, where you try to find a new way of working, there is no point spending hours and hours finding out how to be more productive or manage your workflow better if you’re not allowing yourself the time to apply it. Find a system that works for you, either using a pre-existing system to the full or by hacking one so it works better for you and then start using it, tweaking it as you go.

You’re in business for a reason, to offer products and services that will benefit a whole heap of people. You can’t do that if you’re spending all of your time finding out about productive. Keep it simple and reap the benefits.

Follow smashingbusiness at @smashbiz

Or me @benlumley6


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