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The Smashing Business Blog

The Blog from Smashingbusiness.co.uk. We're all about helping you run a "Smashing Business." Whatever your niche, we hope you find some inspiration or help here. If you'd like us to feature a particular topic just email us at hello@smashingbusiness.co.uk

Be Brave Online

Ben Lumley - Wednesday, November 18, 2009

Sometimes when we approach something new and different, we can shy away from it; fearing to do too much too soon. The same came be true for people starting their first online business. They fear to put themselves out there in case they dilute their message or face crictism. 

 The Internet can be a daunting place, even for the most tech savvy of business people. There's a lot to learn about running a business online and it's a topic that you can never stop learning about. But still many small businesses shy away from engaging online with their customers or from promoting their latest product. They slip back into the 'If I build it they will come' mentality. Frankly, nothing could be worse. 

 You need to be brave online. Don't be afraid to put yourself out there, give things away for free, be controversial, do things differently or simply be open and honest online. The braver you are, the more your customers will respect you.

Be Obsessed with your Business and Watch it Grow

Ben Lumley - Monday, November 16, 2009

Ever wondered why some entrepreneurs are so successful? Ever think about why these truly successful business owners can do so much and reap so many rewards?

Easy! They’re obsessed by what they do. They love it. They eat sleep and dream the business and their goals.

Want to start being as successful as them? Become obsessed. 

12 Characteristics of Successful Internet Entrepreneurs by Focus

Ben Lumley - Monday, October 26, 2009
Focus, a site for business makers and IT professionals, recently posted an article that any budding online enterprenuer should read entitled "12 Characteristics of Successful Internet Entrepreneurs". Its a really interesting and inspiring read for anyone who has dreams of making their living online.

The article covers the 12 main characteristics that make Internet Entrepreneurs successful, citing some well known online greats to offer as some examples.

The 12 characteristics include:

  1. Determination
  2. Innovation
  3. Frugality
  4. Experimentation
  5. Eccentricity
  6. Simplicity
  7. Consumer-focused
  8. Iconoclastic
  9. Ambition
  10. Focus
  11. Opportunism
  12. Flexibility

Jump over to the article 12 Characteristics of Successful Entreprenuers and have a read. It's a good one and it'll be well worth it.

Apparent Risk vs Actual Risk

Ben Lumley - Monday, October 19, 2009

Author and Marketing Expert, Seth Godin, wrote a very thought provoking post about risk and taking apparent risk over actual risk. It really rang a cord with me as taking the safe, more secure, more reliable root is something we all do all time in a wide variety of environments.

I don't want to write too much and distract away from Seth's writing. So keep reading and have a real think about it when you've done.

"There are people who I will never encounter in a restaurant.

That's because when these people go out for dinner, they go to chain restaurants. These are the tourists in New York who seek out the familiar Olive Garden instead of walking down the street to Pure.

That's fine. It's a personal choice.

But it got me thinking about the difference between apparent and actual risk, and how that choice affects just about everything we do.

The concierge at a fancy hotel spends her time helping tourists and business travelers avoid apparent risk. She'll book the boring, defensible, consistent tour, not the crazy guy who's actually a trained architect and a dissident. She'll recommend the restaurant from Zagats, not from Chowhound.

Apparent risk is what keeps someone working at a big company, even if it's doing layoffs. It feels safer to stay there than to do the (apparently) insanely risky thing and start a new venture.

Apparent risk is what gets someone who is afraid of plane crashes to drive, even though driving is more dangerous.

Apparent risk is avoiding the chance that people will laugh at you and instead backing yourself into the very real possibility that you're going to become obsolete or irrelevant.

When things get interesting is when the apparently risky is demonstrably [less safe] than the actually risky. That's when we sometimes become uncomfortable enough with our reliance on the apparent to focus on the actual. Think about that the next time they make you take off your shoes at the airport."

via Apparent Risk and Actual Risk by Seth Godin

Why is everyone waiting for IT to HAPPEN

Ben Lumley - Wednesday, October 14, 2009
Too many business hold back from Social Media / Web 2.0 because of fear of the unknown. Don't want for something to happen but rather be part of making it happen for your brand. You don't wait for customers to come to you, you go after your customers.



Via garyvaynerchuk.com

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