The Smashing Business Blog
The Blog from Smashingbusiness.co.uk. We're all about helping you run a "Smashing Business." Whatever your niche, we hope you find some inspiration or help here. If you'd like us to feature a particular topic just email us at email@example.com
If someone came to you and said they wanted to start a version of Amazon, you'd say they were mad and walk away.
Dilbert, as usual, sums this thought up perfectly. Enjoy
We took our two daughters to see Santa this week at the local tourist attraction. Joining the queue I marvelled at all of the added extras that Santa was offering apart from having to pay for a 1 minute sitting with the big man himself. Not only did the man in red want me to pay for my daughters to see him but photos, rides on his sleigh, and drinks for parents were all added extras. Fair enough I get that. It was a local event run by local organisations so the pull of all that potential money must of been huge. I get that. I understand. I have no problem with paying for kids to see Santa and may even stretch to the odd added extra if I'm in a good mood.
My problem with today's little festive outing was that if I wanted to take a picture of my kids with the special man I couldn't, I had to let the (so called) professional photographer take the photo and then in order to take it away with me I had to pay for it. The reason given for this was child protection. By not allowing me to photograph my own children they were ensuring that my daughters were being protected. The real reason however wasn't protection but revenue generation. Someone from the organising committee had obviously twigged that it would be a nice little earner to charge for taking memories away from the event.
What has this got to do with running an online business? Well go back to the three questions I asked right at the start of this post. Do you charge for absolutely everything you can or are you more relaxed and give something away for free? If someone comes to you with a suggestion of how they could use your product or service a bit differently are you excited or do you flatly refuse?
So we haven't had a inspiration video in a while so we thought, seeing as we could all do with some inspiration every now and then we drop this one, from Steve Jobs, in.
Steve Jobs Stanford Commencement Speech 2005 was given to the young minds of the future but as an online business owner there is a lot from the 3 stories he tells that we can take on board and apply to our business.
Why not let us know what you think about Jobs speech in the comments
No you don't. Get over yourself.
If you approach your online business with the mindset that you are able to solve some problem that your customers may have then you stand a chance a making a success of things.
However if you think that you know what your customer want because they don't because they're stupid then pack up shop its time to go home.
Don't ever second guess your customers. To do so will take you down a road of certain failure.
Sometimes running a small online business can be really hard.
Most of us aren't fortunate enough to solely run our online business, at least in the beginning anyway. We work for the man from 9-5 and then come home and start working again on something more meaningful and purposeful.
We put family and friends to one side while we busily work away trying to get our passions off the ground and take them to a place where we can walk away from the 9-5 and begin living the internet lifestyle.
I'm in that situation right now. I'm in the exciting position to be involved in a new start-up, something I've wanted to for a while and the fact that I'm doing it with a good friend makes it even better.
But I'm also in the position where I'm working in a very demanding day job that requires a lot of my time both in and out of work hours. It's a really good job and I really enjoy the work, don't get me wrong but it's very tiring at times.
I've also got a young family that I want to be with and spend time with, which I don't think anyone can argue with.
Most small start-ups are the same. It's not easy but it's what we do. Why do we do it?
Well my answer is simple. Most don't like it, especially my wife sometimes but the answer is always the same. I do it because I know I want help small business owners make the most of their online business because so do I.
So if you're finding the fight hard just do what I do. Take a deep breath, think about the goal you're trying achieve and get right back to it.
Here at The Smashing Business Blog we're all about sharing ideas and great ideas at that but we're also the first to admit that there are other great places online to find great content that will help you make the most of your online business. So we've come up with a great new way of sharing some of the fantastic sites we've come across to help inspire not only our business but yours as well. We call it "Great Sites That You Just Can't Put Down!"
Each month we're going to be review a different website or blog that will enable your to create a smashing business with ease. We'll look at what their site owners do, how they do it and most importantly how it can benefit your business. We really hope you enjoy this series and would love to hear what you think about it as well as your opinions of the sites we review in the comments.
To kick off the series, the first Great Site That You Just Can't Put Down that we're going to feature is.....(drumroll please)........ The InfoPreneur
The InfoPreneur - Information for your Business
Author: The InfoPreneur (aka James Richmond)
Focus: Helping others with their business and providing the necessary information for free!
What's Cool About The Infopreneur?
The InfoPreneur has, (at the time of writing,) only been going for 18 days and yet is getting huge amounts of interest from around the internet already, with retweets and comments on almost everything posted so far. James writes with great passion about how to make the most out of your online business or website and regularly refers to personal experiences in order to get his point across. He also uses some brilliant analogies to help explains things, like with his most recent post Promote your Website with the Military in which he uses the idea that you should treat your website or online business like a military operation!
The blog is really well written, with some great topics while maintain lots of fun and a splash of humour.
Why The InfoPreneur will help your online business or website.
James puts in to plain English advice that every online business owner needs to hear. Don't expect post filler and mindless ramblings this blog is all about clear, concise advice direct from James' own experiences, that will inform inspire and engage you.
Go check The InfoPreneur today and join this new and up and coming community.
You can also follow The InfoPreneur on Twitter
- Moving on in 2010
- Website Statistics: Why constantly checking your Stats can harm your Online Business.
- Do You Spend Everyday Trying To Keep Up With Your Competitors
- What do you charge for? Or do you give back to the community when you can?
- How to Promote Your Brand on the Biggest Social Network Around, Facebook
- 5 Reasons why Apple Stores are Great Examples of How You Should Run Your Online Business
- Inspirational Video: Steve Jobs Stanford Commencement Speech 2005
- I know what my customers want!
- Fighting the fight of the small online business owner.
- My First Guest Post
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