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The Social Media Revolution

Ben Lumley - Monday, October 12, 2009
So we've already talked about using Twitter to help get your brand out there but today I want to talk the whole Social Media revolution and how it can affect your brand.

The traditional forms of marketing yourself and brand are dropping away as people move to the more new age ways of advertising and communicating with their customers, yet many businesses dismiss Social Media as a fad that will never be able to replace TV, Radio and Print advertising. By jumping on the Social Media train you could connect with your customers in a whole new way.

Social Media can always work against you however if you fail to realise the power of it. People talk. We, as business owners, know this but if you're not engage with your customers online and you're pumping out poor products or customer services then people will talk. The video below comments that only 14% of people trust traditional advertising while a whooping 78% trust the recommendations of other people. That, by itself, is a massive indication of how customers have changed their buying habits in light of this Social Media revolution.

The question is do you care about what people say about your brand or do you think it's just all a fad?

Enjoy!



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