Hello... How are you today?

The Smashing Business Blog

The Blog from Smashingbusiness.co.uk. We're all about helping you run a "Smashing Business." Whatever your niche, we hope you find some inspiration or help here. If you'd like us to feature a particular topic just email us at hello@smashingbusiness.co.uk

3 ways to better sales and how they can impact not only your business but your customers

Ben Lumley - Friday, November 13, 2009

Getting your customers and users to pay attention to your business is harder than ever. People have an infinite number of choices compared to 2 or 3 years ago and a lot less time. By taking a different approach to selling and marketing you can begin to make more enquires and more sales.

For regular readers, you’ll have noticed that I’ve talked about marketing guru Seth Godin before (even reposting articles direct from his own blog). Seth attracts many followers for his insightful take on modern marketing and is not afraid to be a bit controversial. I highly recommend anyone to check out his blog or videos.

My 3 ways to better sales is inspired by some of Seth’s ideas that I really dig and think you guys will get a lot out of.

Be on the fringes

Many small businesses play safe when they’re approaching things. They follow the crowd when it comes to things like marketing, branding, sales and customer services. They do what they see others doing as they see it as being safe. But no one says you have to play it safe.

Do things differently to others. Approach your strategies from a different angle and make your customers sit up and take notice.

10 years ago in the era of mass marketing playing safe was the safe thing to do because everyone listened. Now people (your potential customers) don’t have to time to sit through the ads and listen. Now you have to be on fringes to be noticed.

Be Remarkable

You get on the fringes in business by being remarkable. By becoming something or someone that people want to make a remark about you can create a buzz around you and your business. When they have something to say about your product or service they tell someone else. They’ll want to share the story.

That doesn’t mean you have to come up with a new product or service that is out of this world, just that maybe you need to do something that is remarkable with what you have.

When Google announced Google Wave earlier in the year they did something that was remarkable with their marketing. They only opened it up to a handful of developers. If you didn’t get an invite first off, you desperately wanted one. The buzz about Wave and the fact it was a limited invite-only spread like wildfire to the point where now they haven’t even fully released it yet and people are trading invites on eBay for crazy sums of money.

By taking a remarkable approach you can get your future customers to sit up and take notice.

Sell to those who are listening

With a massive choice and not a lot of time, consumers don’t have to listen to everyone that tries to sell them something anymore but they’ll most certainly buy from someone they already listen to.

Why waste your time and effort (and maybe even money) trying to sell to the large percentage of people who aren’t listening or aren’t interested? What’s the point?

Apple doesn’t try to sell its stuff to the non-tech savvy customers. It aims the majority of its marketing to the geeks, the fashion conscious, the tech savvy, the trend-setters and to those who appreciate great design because they know that they’ll be the one’s listening.

Talk to the people who are listening and you’ll be able to sell to them far better than those who couldn’t care less. 

Delores commented on 20-Sep-2012 09:44 PM
If some one needs to be updated with most recent technologies afterward he must be go to see this web page and be up to date all the time.
Anonymous commented on 30-Oct-2012 12:05 PM
Thank you for every other informative site. Where else may just I get that type of information written in such a perfect way? I have a venture that I am simply now working on, and I have been on the look out for such info.online pokies
Anonymous commented on 31-Oct-2012 11:14 AM
Generally I do not learn article on blogs, however I would like to say that this write-up very compelled me to check out and do it! Your writing style has been amazed me. Thank you, quite great article.Best Casino | Casino Games | Casino Games
uaojvgmjz commented on 03-Dec-2012 01:03 AM
generika cialis
kaufen viagra
cialis precio
precio viagra
achat cialis
acheter viagra
cialis generico
acquisto viagra
acheter viagra
diablo 3 wizard guide commented on 28-Dec-2012 11:33 AM
Aw, this was an incredibly good post. Finding the time and actual effort to generate a very
good article… but what can I say… I put things off
a lot and don't seem to get nearly anything done.
how to lose man boobs commented on 28-Dec-2012 04:32 PM
Everything is very open with a very clear clarification of the
issues. It was truly informative. Your website
is useful. Many thanks for sharing!
tattoo removal commented on 02-Jan-2013 11:20 PM
Hey There. I found your blog the usage of msn. This is a really
smartly written article. I will make sure to bookmark it and come back to learn more
of your helpful info. Thank you for the post. I will definitely return.
Milford commented on 02-Jan-2013 11:51 PM
An impressive share! I've just forwarded this onto a coworker who had been doing a little research on this. And he actually ordered me lunch simply because I found it for him... lol. So allow me to reword this.... Thank YOU for the meal!! But yeah, thanx for spending time to discuss this matter here on your blog.
how to lose man boobs commented on 02-Jan-2013 11:58 PM
Hello, yup this paragraph is truly good and I have learned lot of things from it about blogging.
Cecilia commented on 03-Jan-2013 12:46 AM
Quite helpful looking frontward to coming back.
tattoo removal commented on 03-Jan-2013 12:59 AM
No matter if some one searches for his required thing, thus he/she desires
to be available that in detail, so that thing is maintained over here.
diablo 3 gold farming commented on 03-Jan-2013 01:14 AM
Highly energetic post, I liked that a lot.
Will there be a part 2?
bleaching skin commented on 03-Jan-2013 01:52 AM
Thanks for sharing your info. I really appreciate your
efforts and I will be waiting for your further post thanks once
diablo 3 guide commented on 03-Jan-2013 04:34 AM
Greetings! I've been reading your site for a while now and finally got the bravery to go ahead and give you a shout out from New Caney Texas! Just wanted to mention keep up the good job!
Ezekiel commented on 03-Jan-2013 06:22 AM
Hey there, good webpage you have going here.
motor insurance commented on 28-Jan-2013 11:12 AM
you're in reality a excellent webmaster. The site loading velocity is amazing. It seems that you are doing any distinctive trick. Furthermore, The contents are masterpiece. you have performed a fantastic job in this matter!
http://yahoo.com commented on 10-Feb-2013 02:06 PM
Precisely how much time did it require you to compose “3
ways to better sales and how they can impact not only your business but your customers”?
It carries an awful lot of beneficial details. Thanks ,Wilbert
yahoo.com commented on 28-Feb-2013 03:17 PM
Thanks for utilizing some time to publish Cheap Window Treatments “3 ways to better sales and how
they can impact not only your business but your
customers”. Thank you so much once more -Bert
http://Adrianart.com commented on 05-Mar-2013 11:13 AM
I Believe that posting, “3 ways to better sales and how they
can impact not only your business but your customers” was just right!
I reallycouldn't see eye to eye along with you more! Finally seems like I reallyuncovered a blog very well worth checking out. Thanks a lot, Gertrude
Emmett commented on 10-Mar-2013 11:35 PM
I truly love your website.. Excellent colors & theme.
Did you build this site yourself? Please reply back as I'm planning to create my very own site and would love to learn where you got this from or just what the theme is called. Thank you!
トリーバーチ commented on 12-May-2013 11:11 PM
I really like looking through an article that will make people think.
Also, thanks for permitting me to comment!
クリスチャンルブタン commented on 13-May-2013 02:59 AM
hello!,I really like your writing so a lot! share we keep up a correspondence
more approximately your article on AOL? I require a specialist on this area to solve my problem.
Maybe that's you! Having a look ahead to see you.

Post a Comment

Captcha Image

Trackback Link
Post has no trackbacks.

© 2015, Harrison. All Rights Reserved.

285 Lexington Ave, New York, NY · (845) 123-4567 · info@harrison.com